English porcelain, from approximately 1750 to around 1810, used honey gilding; that is honey was mixed with gold into a paste and applied to a piece to be gilded. The result was a rich and soft gilding. Unfortunately, however, honey gilding is also very soft and easily worn away. When that happens, a pink shadowy mark, coinciding with the position of the now-vanished gilding, remains. From around 1805 mercury started to replace honey in the gilding process, producing a harder-looking gilding. Mercury gilding looked more metallic, but was also more resilient to wear. When worn it does not leave the tell-tale pink shadow. It is, therefore, a good rule of thumb for determining whether a piece dates from before 1810.
The obvious detriment of the revised methodology was that the fumes that emanated from the mercury had a disastrous health impact on the poor workers!
It is worth mentioning, by way of aside, that the workers
See the attached image of honey gilding (and the pink shadow) on a fine, but badly damaged, piece.